Bulle de Savon is a Japanese brand usually associated with natural kei. Its catalogue has a gentle, sunny feel that translates well to mori girl style. The French phrase 'bulle de savon' means 'soap bubble' in English, and I think the name encapsulates the playful yet laidback nature of mori girls. As with many of the brands featured on this site, loose A-line silhouettes are a dominating feature.

These pictures were taken from the Bulle de Savon catalogue. Such dreamy dresses and settings!

The first picture shows a simple way to layer a dress to achieve a softly textured look. The second picture features a cute toggle coat and the most adorable boots!

The first picture presents a silhouette that more mori girls may start to adopt in warmer weather. It's a way nice to achieve a loose silhouette and layered appearance without actually having to pile on that many layers, and also allows you to leave your legs bare if you have to.

I hope everyone is enjoying the festive season and is anticipating the New Year!

Image source: Bulle de Savon

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One of the recently published mori girl emooks featured clothing from the brand Hana To Guitar. The whimsical prints and innocent silhouettes make it a great place to get (or be inspired by) statement pieces to accompany basics and quieter layers.

The first dress is my favourite piece of the lot. The Scandinavian influence is strong here in the folkloric-looking prints and also appeals to mori girls' love of animal prints. The cartoon-printed dress in the second picture is just pure whimsy.

The layered dress is very sweet and something I imagine most mori girls would be able to wear with ease. As for the dungarees, they are absolutely adorable for those girls who tend towards a more childlike look.

Simpler and slightly more grown up pieces.

Image source: Hana To Guitar

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Comfy, loose layers and whimsical prints charactertise toitoitoi!, a Japanese brand that has been featured in Spoon. While cute, the clothes have a laid back and unpretentious vibe that helps them avoid the descent into cutesiness.

Light dresses and tops in loose yet clean cuts.

Dresses with no waist are fast becoming the rule rather than the exception amongst mori girls.

 

The requisite mori-inspired photoshoot.

Layering helps these pastel shades to avoid looking too dainty.

Image source: toitoitoi!

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Featured Brand: Bulle de Savon

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https://sexygirlspic79.blogspot.com/2009/12/featured-brand-toitoitoi.html