Featured Brand: toitoitoi!

Comfy, loose layers and whimsical prints charactertise toitoitoi!, a Japanese brand that has been featured in Spoon. While cute, the clothes have a laid back and unpretentious vibe that helps them avoid the descent into cutesiness.

Light dresses and tops in loose yet clean cuts.

Dresses with no waist are fast becoming the rule rather than the exception amongst mori girls.

 

The requisite mori-inspired photoshoot.

Layering helps these pastel shades to avoid looking too dainty.

Image source: toitoitoi!

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